It's not so bad if it isn't intentional, I don't think. But if the friend is still hurt and upset, maybe try to undo whatever it is that hurt them? Or do something to make up for it? Apologizing usually works pretty well.
I don't quite know, but hear me out, okay? I guess being a friend is a lot like trying to make a garden grow in the worst conditions. Sometimes plants die, sometimes they flourish. All a person can do is tend to the seeds, right? Just keep at it. It's hard when it doesn't turn out right but sometimes there just isn't a reason.
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